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Reinvigorating the vitamin aisle

Olly

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Olly is a new vitamin company by the founder of Method cleaning products, Eric Ryan. They enlisted Havoc to help launch their radically different take on the 100 year old category.

+  Our role
Brand Design
Brand Strategy
Concept Development
Copywriting
Ecommerce Platform
Photography
Website Design
+  Collaborators
Hannah Whitaker
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We started by creating a strong brand concept, featuring the product alongside items that naturally paired with it.

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Havoc then created a playful brand design and ecommerce experience, giving Olly a vibrant, fresh personality in the staid vitamin category.

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Havoc then created a playful brand design and ecommerce experience, giving Olly a vibrant, fresh personality in the staid vitamin category.

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For years, the vitamin industry focused on the ingredients of their products. Olly proved that selling the benefit was the key to success.

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For years, the vitamin industry focused on the ingredients of their products. Olly proved that selling the benefit was the key to success.

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