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Powering the future of play

Since 2014, Havoc’s close partnership with Roblox has helped redefine the brand into the global leader it is today. The time had come again for the next stage in the brand’s evolution, this time aging-up for a wider global audience.

+  Our role
3D Art
Brand Strategy
Concept Development
Copywriting
Creative Direction
Interactive Experiences
Style Guide
Video Content
Website Design
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A new dark aesthetic was implemented, effectively ending the iconic red color the brand had worn since its inception.

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Havoc developed a wide range of future-forward identity graphics that were designed to work across web, mobile and global keynote events.

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Havoc developed a wide range of future-forward identity graphics that were designed to work across web, mobile and global keynote events.

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The Technology page featured an interactive WebGL experience allowing users to explore Roblox City, while the brand’s core technology was illustrated using .js animations.

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The Technology page featured an interactive WebGL experience allowing users to explore Roblox City, while the brand’s core technology was illustrated using .js animations.

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The bold new graphics were folded into the newly refreshed website, giving Roblox a sharp new look for the next stage of their evolution.

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The bold new graphics were folded into the newly refreshed website, giving Roblox a sharp new look for the next stage of their evolution.

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The new brand design helped Roblox widen its appeal to a broader global audience, engaging kids and teens alike through the power of play.

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The new brand design helped Roblox widen its appeal to a broader global audience, engaging kids and teens alike through the power of play.

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