A fresh look for the pioneers of sound
THX was founded by legendary filmmaker George Lucas in 1983. They approached Havoc to rebrand their digital presence for consumer & professional audiences.
+ Our role
Brand Design
Brand Strategy
Concept Development
Copywriting
Creative Direction
Interactive Experiences
Website Design
+ Collaborators
We reimagined the iconic “Deep Note” audio branding using WebGL to create an interactive soundscape that worked across all consumer touchpoints.
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Havoc then developed a new brand design from the ground-up with a crisp, premium look that reflected the high creative standards and obsession with audio visual quality of THX.
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Havoc then developed a new brand design from the ground-up with a crisp, premium look that reflected the high creative standards and obsession with audio visual quality of THX.
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The newly refreshed brand was successfully launched at CES to praise from industry professionals and consumers alike.
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The newly refreshed brand was successfully launched at CES to praise from industry professionals and consumers alike.
PLAY
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