DragonVale World feels the love
Hasbro
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Hasbro’s Backflip Studios turned to Havoc for their first major marketing push to launch the sequel to DragonVale, their best selling mobile game of all time.
+ Our role
Brand Strategy
Concept Development
Creative Direction
Video Content
Website Design
+ Collaborators
To create awareness for the new game, we wrote a story based on the central gameplay of breeding dragons to be featured in a launch film.
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Each character from the game was painstakingly modeled to give the film a heightened polish that fans could appreciate.
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Each character from the game was painstakingly modeled to give the film a heightened polish that fans could appreciate.
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Havoc then used the high-end CGI renders as key art for the design and development of the launch site.
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Havoc then used the high-end CGI renders as key art for the design and development of the launch site.
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After building awareness with the launch film, we then drove significant customer acquisition with an effective mobile video campaign.
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After building awareness with the launch film, we then drove significant customer acquisition with an effective mobile video campaign.
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PLAY
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