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Pepper comes to Google I/O

SoftBank

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SoftBank Robotics is one of the largest consumer robotics companies in the world today. They approached Havoc to launch their successful humanoid robot ‘Pepper’ in the U.S. at Google I/O.

+  Our role
Brand Design
Copywriting
Creative Direction
Developer Strategy
Identity Design
Website Design
+  Collaborators
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Our first initiative was to extend Pepper’s identity into the new developer wordmark. It needed to feel like a natural extension of the brand.

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We then created a series of concept visuals featuring Pepper’s body language to represent different sections of the developer portal.

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We then created a series of concept visuals featuring Pepper’s body language to represent different sections of the developer portal.

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Conceived to inspire, connect, and engage developers across the world, Havoc designed, built and deployed a global developer portal.

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Conceived to inspire, connect, and engage developers across the world, Havoc designed, built and deployed a global developer portal.

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We gave developers the ability to customize their news feed so that they never missed out on new releases or updates.

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We gave developers the ability to customize their news feed so that they never missed out on new releases or updates.

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