Rebranding a craft beer innovator
Abnormal
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Abnormal is one of the fastest growing craft breweries in America, with a new tap house in South Korea. They asked Havoc to rebrand the company, preparing it for a larger rollout.
+ Our role
Art Direction
Brand Strategy
Concept Development
Copywriting
Creative Direction
Ecommerce Platform
Identity System
Merchandise
Packaging
Photography
Truck Livery
Video Content
Website Design
+ Collaborators
Abnormal had a strong interior design motif that wasn’t being leveraged in the branding. Havoc identified this missed opportunity, applying an industrial minimalist approach to the new wordmark, package design and website.
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The website design had to be flexible enough to hold 3 separate entities while maintaining a unified brand design. Abnormal consists of a brewery, restaurant, and winery all under one roof.
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The website design had to be flexible enough to hold 3 separate entities while maintaining a unified brand design. Abnormal consists of a brewery, restaurant, and winery all under one roof.
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We took an artful yet cinematic approach to the new photography, complimenting the brand design with a strong visual palette.
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We took an artful yet cinematic approach to the new photography, complimenting the brand design with a strong visual palette.
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A new truck livery and apparel designs helped to deliver a consistent brand experience in all consumer touchpoints.
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A new truck livery and apparel designs helped to deliver a consistent brand experience in all consumer touchpoints.
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